Create your own Cadbury bar | Cadbury Inventor

Create your own Cadbury bar | Cadbury Inventor

Attention chocolate lovers! Do you daydream of inventing your very own chocolate bar? Do you have a creative streak? Do you yearn to experiment with chocolate creations in the kitchen? What if you could actually create your very own chocolate bar? If like me, you are crazy about chocolate, you will be thrilled to know that Cadbury is giving you the chance to create your own Cadbury Dairy Milk bar by visiting the Cadbury inventor website. Disclaimer: this post was paid for by Cadbury which has not reviewed or approved the content of this article.

You can create your own Cadbury bar as part of Cadbury’s search for a new addition to the Cadbury Dairy Milk range. For the first time in its 100 year history, Cadbury is asking chocolate lovers to help create the next innovation in the Cadbury Dairy Milk range to become part of the iconic family of chocolate bars.

Finalists will have their creations made into chocolate bars for retail and will be the coolest chocolate in the UK. Can you imagine the bragging rights amongst your chocolate loving friends and family? I’ve teamed up with Cadbury to chat about all things chocolate and to get us all talking about what kind of bar we chocolate lovers could create!

There are several steps to creating your perfect Cadbury chocolate bar on the Cadbury creator site. Choose 3 ingredients from a huge range to mix together to create to perfect flavour combination. There are 90,000 possibly flavour combinations and you can choose from mixed berries, salted caramel, brownies, popping candy, basil, bubblegum, hazelnuts and a whole lot more.

I decided to have a go at creating my own bar, to see what kind of bar I would want to create? To me, chocolate is pure indulgence, I want rich, luxurious ingredients for a fulfilling an extravagant chocolate experience. I decided to try some chocolate experimentation at home for research purposes, decided to try a range of indulgent combinations to see what would work best when paired with Cadbury Dairy Milk chocolate.

Create your own Cadbury bar | Cadbury Inventor

I had a rather delightful afternoon mixing melted chocolate and squares of chocolate with a variety of ingredients. I tried a range of combinations in the kitchen including Cadbury Dairy Milk with Strawberry and cashew, Cadbury Dairy Milk with sea salt, Cadbury Dairy Milk with cookies and cream and Dairy Milk with cherries.


I think my most favourite combination was Cadbury Dairy Milk, muffin chunks and white chocolate, a ridiculously sweet and moreish combination.

I then created my own chocolate bar on the inventor website and decided to mix cashews, mixed berries and white chocolate chips to create the ‘Pip and the City Bar’, which I imagine would be a retail sensation if launched. You are welcome Cadbury! (Disclaimer: sadly, my bar will not be considered in the competition).

Create your own Cadbury bar | Cadbury Inventor

You can pick from every kind of taste on the Cadbury inventor website from kooky to classy before you name your chocolate creation and submit it for consideration.  The lucky three finalists will work with the Cadbury chocolatiers to turn their creation into an actual chocolate bar for retail. The three bars will then form part of the Cadbury Dairy Milk range that includes favourites such as Cadbury Dairy Milk, Cadbury Dairy Milk Caramel, Cadbury Dairy Milk Fruit & Nut and Cadbury Dairy Milk Whole Nut. Winners can be sure to secure lifelong kudos amongst family and friends.

To pick your flavours for your Cadbury Dairy Milk creation, head to and submit your idea before 31st July 2018. Anyone in the UK and Republic of Ireland can enter and vote for the top three ideas which will be available to purchase. The winning bar will be in shops for at least twelve months and better yet, its inventor will receive a whole year’s supply! Good luck chocolate fans! (T&Cs apply)


This post was sponsored by Cadbury.