Looking for a boutique hotel stay in Whitechapel? You might want to consider a stay at New Road Hotel London. This modern hotel has a sleek, industrial-style decor that is really in keeping with the building’s heritage as a textile factory.
I’ve not experienced many hotels in London that have a ‘fun’ vibe to them. Many appear to favour uber modernity and perfunctory design and service over creativity and cheeriness.
This is thankfully not the case at the New Road Hotel London, they offer a quirky and unique experience to guests.
New Road Hotel London
From the moment you arrive at the 24-hour front desk at the hotel, you are made to feel welcome. Hotel reception areas are normally the epitome of blandness. At the New Road Hotel London though, the reception area is bright, welcoming and has a ‘communal area’ feel to it.
The open space is home to a bar area as well as a seating area with plush chairs and signature industrial detailing.
Disclaimer: Content created from a gifted stay with New Road Hotel.
New Road Hotel rooms
The 80 rooms at the former textile factory hotel features stylish and functional design with original factory features. You can choose from their ‘pocket rooms’, ‘warehouse rooms’ and ‘loft rooms’.
One of the quirks of the hotel is that there are no tiny kettles and expensive minibars in the rooms. Instead, you’ll find unlimited tea and coffee available in free vending machines on each floor.
In fact, each floor of the hotel has an interesting area. Some of these areas include a library, games room and ironing station. Why just stay in your room when there are other parts of the hotel to explore?
The hotel’s aim is for guests not to stay alone in their rooms but mingle together in the many communal areas.
Hotel room amenities
Many of the rooms have an uber-cool industrial vibe with original exposed brickwork and huge large windows that allow for maximum daylight.
All the rooms at the New Road hotel have a flat-screen TV, monsoon shower, Deborah Mitchell toiletries, Hypnos bed and air conditioning. Some of the loft and warehouse rooms have additional features such as an in-room Jacuzzi or a rooftop hot tub!
What the hotel excels at is the extra touches to make your stay special and unique. From the free welcome drink at the bar, the ability to send WhatsApp messages to the reception and a welcome sweet treat in your room.
You can also play billiards and bike hire is also available. You just need to chat with reception.
Whitechapel rooftop view
Our room had its own terrace that offered gorgeous views of London’s skyline. It was lovely to enjoy a glass of wine and watch the sunset over Whitechapel.
New Road hotel is definitely a great choice for a London hotel with a skyline view. Make sure you spend at least some of your stay admiring the cityscape.
Mr White’s Chophouse Restaurant
New Road Hotel’s in house restaurant is ‘Mr White’s English Chophouse’, by celebrity chef Marco Pierre White. The ‘rock star chef’ launched his first Chophouse in London in partnership with the hotel.
Mr White’s English Chophouse
The Chophouse menu combines your favourite English classics with a touch of French style. Meat is very much the theme of the menu, with several steaks and grills on offer.
One of the main selling points for me is that there is no loud music being played during service, so the restaurant acoustics were great. Nothing ruins the ambience of a restaurant more than a thumping soundtrack that drowns out conversation.
Perhaps I am showing my age here, but shouting across a table is not my favourite thing in life. Especially as the music always seems to dim just as I am saying something wildly inappropriate.
Mr White’s English chophouse menu
As previously stated, meat and hearty take the centre stage at this restaurant. Think juicy 35-day aged steaks with a range of sauces, coronation shrimp curry with mango, and shank of moorland lamb.
There are also vegetarian dishes such as the gnocchi with fresh tomato sauce, grilled aubergines and French onion soup.
There’s also an extensive wine list should you be looking for a lovely bottle of red to accompany your steak.
There is also a range of rich desserts for the sweet fans out there. Indulge in offerings such as dark chocolate mousse, sticky toffee pudding or fruitcake made former Blur bassist Alex James.
New Road Hotel bar
The bar area of the hotel can get quite lively with many guests using the cosy surroundings to sip on wine or perhaps do a spot of work on the laptop?
There is a large range of beers, wine, spirits and cocktails available to enjoy in this relaxed social hub. It’s definitely a great place to unwind with a few cheeky beverages of an evening.
New Road Hotel breakfast
You have a surprising amount of choice for breakfast at New Road hotel. You could opt to start your day in the Chophouse restaurant area, or in their quirky Cereal Grind cafe.
If you opt for breakfast in the Chophouse area of the restaurant you can choose from a range of hot breakfast dishes such as smoked salmon and scrambled eggs and a full English breakfast.
The full English came on an iron skillet, which if I am completely honest, isn’t really my thing. It has an almost ‘TGI Friday vibe’ which is mildly off-putting for me personally. I am unfortunately not terribly ‘woke’ and have long been a champion of plates for meals.
Cereal Grind Cafe
Your other breakfasting option is to check out Cereal Grind, the hotel’s cereal café that oozes hipster. Cereal Grind is London’s first hotel cereal cafe where you can try ‘signature cereal cocktails’.
There are a large variety of cereals on offer and you can try their ‘crazy shakes’ and ‘cereal cocktails’ if you are feeling gastronomically adventurous. Some of their offerings include:
- Rice Rice Baby – Rice Krispies + White Chocolate Buttons + Mini Marshmallows + Vanilla Milk
- Original Nutta – Reese’s Puffs, + Crunch Nut Clusters + Chopped Walnuts & Almond Milk
- Coco Loco – Coco Pops + Chocapic + Chocolate Buttons + Maltesers + Chocolate Milk
The cereal grind cafe is open from breakfast until the late afternoon and also serves coffee, muffins and a selection of pop tarts.
How to get to New Road Hotel
New Road Hotel is located in the vibrant district of Whitechapel in London. Originally famed for its Jack the Ripper connection, it now has curry houses, bustling markets and dynamic art galleries.
Lively Brick Lane is just 900 yards from New Road Hotel, while the Tower of London is only 1 mile away from the hotel. It’s also a great location if you are looking for a night out in London.
Here are your transport to New Road hotel options:
- London City Airport 5 miles from the hotel
- Heathrow Airport 17 miles from the hotel
- Whitechapel station 4 mins from the hotel
- Beckton station 5 mins from the hotel
New Road Hotel Booking
Early bookers can enjoy 15% discount on the hotel’s ‘Best Available Rate’. when you book in advance. The Booking window is 2 weeks prior to arrival and terms and conditions also apply. So if you are looking for a reasonably priced hotel stay in London, be sure to book in plenty of time
Boutique hotel Whitechapel
Overall we really enjoyed our stay at the New Road hotel. It manages to inject some much-needed fun back into the London hotel scene and is full of character and charm.
It’s also decently priced for a central London hotel with a Standard Double Room priced from £160.
Have you stayed in any remarkable boutique hotels in London? Let me know in the comments below.
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Disclaimer: My Stay at New Road Hotel was complimentary. They did not review or approve the content and all views remain my own. This post may contain affiliate links that earn me a small commission but come at no additional cost to you. By clicking these links you are supporting Pip and the City and helping to keep the content free. Massive thanks for your ongoing support.